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Lloyds Bank: New Dawn


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Lloyds Bank via adam&eve, London is launching a new brand campaign to demonstrate the bank's support for the people, businesses and communities of Britain. The campaign shows how Lloyds Bank has been by the side of their customers through changes of every kind over the last 250 years: changes in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution which changed our place in the world. Featuring the iconic black horse, the commercial takes us on a journey through Britain, from the dramatic landscapes of the Brecon Beacons to the residential streets of Stoke.
Credits Other credits

Agency Print Producer: Amanda Davies

Integrated Assistant Producer: Laurelle May

Global Chief Strategic Officer: David Golding

Planning Director: Ben Worden

Senior Planner: Hannah Mackenzie

Business Director: Charlotte Wolfenden

Account Directors: Fay Taylor, Alex Attfield

Account Managers: Verity Evans, Ellie Field, Rachel Pinfield

Photographer: Dean Rogers

Retoucher: Mark Henry

Typographer/Designer: Scott Silvey

Media agency: Greenhouse GroupM

Media planner: Jonathan Hill, Mark Cochrane

Editing Company: The Quarry

Editor: Jonnie Scarlett

Post Production: The Mill

Post Producer: Alex Fitzgerald, Kirsty Ratcliffe

2D Lead Artist: Gary Driver

3D Lead Artist: Alan Williamson

Colourist: Jean-Clement Soret

Audio Post Production: WAVE

Music track title: Praise You

Music track artist: Hannah Grace

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