Lufthansa: Coach

CZAR Film teams up with LS Productions and Kolle Rebbe, Hamburg to launch a new campaign for Lufthansa India, as Germany's largest airliner opens more flight routes to India. Directed by CZAR's Martin Werner, the film is centred on the story of a coach instructing his English team in the Indian way, from eating and training, to yoga and dancing. LS Productions were brought on board by CZAR and tasked with finding an English cricket stadium for the shoot. It was imperative for the ground to have no affiliation with another airline, which proved to be a challenge as many of England's cricket grounds had already been snapped up by competitors. Having put forward eight potential stadiums and scouted a further two (shortlisting three), Edgbaston in Birmingham was the client's final choice. As the fourth largest in the UK, with seating for 25,000 spectators, it certainly made for an impressive shoot backdrop.