Simple Wine: Don't Reach The Bottom

Y&R Russia have created a wine bottle that shows the consequences of drinking too much. The picture is only revealed as the wine level goes down in the bottle and has been created to try and tackle excessive alcohol consumption in Russia. Wine bottles that display healthy drinking advice only as the wine is decanted feature in 'Don’t Reach the Bottom' a striking new campaign by Y&R Russia backed by Russia’s biggest wine distributor, Simple Wine. The agency has designed a series of 1,000 special wine bottles each featuring on its glass one of three different cartoon designs that can only be seen as the wine is poured out.