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TK Maxx: Yes Way - 30 Sec spot

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303 MullenLowe has officially launched TK Maxx in Australia with a campaign that promises exceptional value on big brands, making the improbable possible - an insight that inspired the launch campaign tagline, 'yes way'.

Filmed beachside in Sydney and featuring sun, surf and stilettos, 'yes way' highlights TK Maxx's arrival as an off-price retailer where the brands are big and the prices are small.

303 MullenLowe has created a fully integrated campaign, from the media, digital, PR and social strategy to television, outdoor and radio executions. The launch of 'yes way' kicked off with a media event at the Royal Botanic Gardens last week and will be supported with social content on Facebook, Snapchat and Instagram.

From Thursday 20th April until early May, TK Maxx will open 35 stores in NSW, Queensland, Victoria and Canberra.
Credits Other credits

Director of PR: Melissa Grove

Client: TK Maxx

AVP – Head of Marketing, TK Maxx Australia: Tessa Buenen

General Manager Media: Jackie Purcell

Senior Business Manager: Meredith Raskopf

Digital EP: Mark Davies

Photography: Nick Bowers

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