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Fujitsu Air-conditioners: Cooling Power

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Grey Singapore has just created an outdoor campaign for Fujitsu’s range of air-conditioners. The ads showcase the impressive cooling power of Fujitsu air-cons.

“We want to dramatise this benefit in a memorable way that brings a twinkle to the eye,” says Subba Raju, CEO of Grey Singapore. “We’ve deliberately avoided the hard, technical facts like compressor speeds, cooling capacities and advantages of inverter technology but concentrated on giving the consumer a simple, useful benefit that will engage them.”

The campaign breaks across poster sites next week.
Credits Other credits

Photographer: Ric Tang, ShutterBug

Retoucher: Nelson Digital Imaging

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