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Radio

Exclusive Books: Exclusive Books Radio - Red Cover


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This is a radio campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.

It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
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