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Top 6: May 3rd 2017

O Estado de Sao Paulo Newspaper: Invisible Sexism

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Top 6: May 3rd 2017
The project Invisible Sexism was created in partnership with the advertising agency FCB Brazil. It consists on painting messages of empowerment on the models' bodies for the fashion show of the stylist Amir Slama in SPFW. The ink, however, only appears in photos taken with a flash. The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggression. And that is because most people believe that women who wear short clothes are the ones encouraging sexual harassment. Agency: FCB Brasil.
Credits Other credits

Projects: Marcio Bueno

Projects: Suelen Mariano

Account: Cris Pereira Heal

Account: Anna Sant'Anna

Account: Henrique Silva

Planner: Marcia Neri

Planner: Bianca Reame

Planner: Rafael Goncalves

Planner: Marcio Rodrigues

Planner: Carolina Valentim

Media: Fabio Freitas

Media: Cristina Omura

Media: Augusto Gasperotto

Graphics Production: João Albertini

Graphics Production: Daniele Fonseca

Graphics Production: Camila Galdêncio

Art Buyer: Tina Castro

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