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Top 6: May 10th 2017

Made By Dyslexia: The Dyslexic Sperm Bank

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Top 6: May 10th 2017
The world sees dyslexia is a disadvantage. It's not.From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world.To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction.Agency: Y&R London
Credits Other credits

Business Director: Claudia Newman

Account Director: Lou De Keyzer

Agency Producer: Megan O'Hagan / Adrienn Major

Head of Strategy: Tamsin Djaba

Junior Strategist: Jenika Haipour

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