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DB Export: DB Export Beer Bottle Sand

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The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result, two thirds of the world’s beaches are retreating. So we built a fleet of machines that turn empty bottles of DB Export into a sand substitute. DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country’s dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.
Credits Other credits

Colenso BBDO

Creative Strategist James Tucker

Head of Account Management Angela Watson

Group Business Director Brodie Reid

Business Director Mitch Lovich

Project Manager Kate Boekhorst

Senior Account Manager Neil Walker

Account Executive Robert Vela

Production Coordinator Adnaan Narot

Head of Strategy Mylene Ong

Head of Planning Andy McLeish

Experiential Group Business Director Nick Harvey

Account Manager (Experiential) Kath Doubleday

Client - DB Breweries

Managing Director Andy Routley

Marketing Director Sean O’Donnell

Senior Marketing Manager – Mainstream Brands Tony Wheeler

Brand Manager – DB Export Heath Dickson

Media Agency: PHD

PR Agency: Spark PR & Activate

Shopper Marketing Agency: Raydar

Digital Agency: Union Digital

Sound Design: Native

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