 |
Top 6: May 17th 2017
Interactive
Water Safety New Zealand: The Swim ReaperTop 6: May 17th 2017
Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Since they don't respond well to typical safety messaging, we created the Swim Reaper; a macabre character, who ironically encouraged them to be as dumb as possible. His black humour quickly earned him a big following on social media. But, despite his best efforts to peddle stupidity, he simply ended up pointing out the dangerous behaviours that lead to death. Agency: FCB Auckland
Client: Jonty Mills, CEO Water Safety New Zealand RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
