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Alien: Covenant: Alien: Covenant | 20th Century Fox Argentina

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There was a shocking event about the Alien saga and the upcoming release film Alien: Covenant, which began with the celebration of Alien Day. Experiences that integrate technology, staging and Alien culture.

The event was held on Wednesday, April 26 in of Abasto Shopping, with the press, influencers, and fans through a social network giveaway.

20th Century Fox together with 5SEIS agency presented a quarantine dome, as a cave. In the dark and mysterious interior, there are eggs and an Alien that surprises visitors.

The Alien Detector: An Aliens detector scanner, a development of Weyland Yutani Corp, which warns if the participant carries an Alien in his body. Maybe a Chestburster will come out of his chest! The performance of each participant was recorded and sent in GIF format and shared on social media.

Meet Walter®, a synthetic with AMD Ryzen processing power. AMD is the official supplier of artificial intelligence on Ridley Scott's Alien: Covenant. Along with this line, through various technological tests, the user can create his own Walter® synthetic according to his personality. Thanks to NFC technology, your Walter® configuration will be complete by physically locating the AMD Ryzen chip.

Exhibition of original license figures by Knowhere Collectibles. Queen Alien, limited edition books, statuettes of various sizes with a great level of detail. In addition, themed drinks were served on a pop-up bar.

Hundreds of people were part of the experience and entered the Alien universe.

The installation was present for 4 days for fans and the general public, between Thursday 27th to Sunday 30th April 2017.
Alien: Covenant premieres on May 18, 2017, in Argentina.
Credits Other credits

Advertiser: 20th Century Fox Argentina

Product: Alien Covenant

Dates: April 26-30, 2017

Location: Abasto Shopping

For 20th Century Fox Argentina:

Martin Zambonini - Regional Digital Manager / Marketing Director

Cecilia Bianchini - Senior Publicity Manager

Valeria Rimoldi - Advertising & Promotion Manager

Florence Berti - Marketing Coordinator

For AMD: Nicolas Canovas, Juan Sturla

For Abasto Shopping: Romina Castro Peña, Maria Victoria Moreno

For Knowhere Collectibles: Franco Celentano

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