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BCF - Boating Camping Fishing: The Email Lure


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The BCF Email Lure was an EDM with an idea in it. Clemenger BBDO Brisbane used a fishing technique to give a standard sales email the hook it needed.
Credits Other credits

Agency Producer: Robyn Dodd



Re-toucher: Derek Leong



Marketing Manager BCF, Super Retail Group: Ben McConnell



Brand Manager BCF, Super Retail Group: Sarah Cogzell



Marketing Coordinator BCF, Super Retail Group: Melissa Guymer

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