Interactive ad: KONE: KONE - Machine conversations

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KONE had found a way to take elevator comfort, reliability, and safety to the next level connecting elevators to an AI-powered cloud, which listens to and analyzes each elevator's behavior and status every second. This way KONE 24/7 Connected Services can predict maintenance needs, and prevent and fix breakages before they happen. We were briefed to make the launch take KONE far ahead of the competition, into the uncontested digital leader in elevator services without it becoming just another mindless"AI-connected" launch.
The objective was to create global awareness on an unprecedented level for a brand formerly known within the elevator industry, only.Agency:Hasan,Finland

Category Other
URL http://machineconversations.kone.com/
Client KONE Oyj
Agency hasan & partners
Production Cocoa Mediaproductions
Country Finland
Uploaded 12 May, 2017

Credits

Creative Director
Tobias Wacker
Senior Art Director
Timo Huopalainen
Copywriter
Rasmus Stoltzenberg
Account Director
Mia Sirkiä

Other credits

Dean Clatworthy, Lead developer

Vesa Markonsaari, Production AD

Ketsia Anttila, Account manager

Anna Nurkse, Digital officer

Turo van Liere, UI/UX Designer

Luca Rossi, Web designer

Client: KONE Oyj

Anja Boxberg, Director, Maintenance marketing global communications & marketing

Max Alfthan, Executive Vice President, Marketing and communication

Anna-Kaisa Ehnqvist, Marketing communications manager global marketing & communications

Cocoa Mediaproductions:

Henri Laurikka, CG supervisor and artist

Niko Kuurne, Producer

Janne Ahvenlampi, Motion graphics

Markku Mäkelä, Sound design

Jonas Bohman, Digital artist

Aleksi Koskinen, Photographer / Tre Film Ab

Into Digital:

Antti Rasi, Account director

Antti Lassila, Head developer

Jarno Kontkanen, Frontend developer

PR:

Mark Terry-Lush, Partner / The Honey Partnership

John Broy, PR Consultant / Whiteoaks

Lena Barner-Rasmussen, Agency director / Spoon

KONE: KONE - Machine conversations

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KONE: KONE - Machine conversations

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