Old Spice: S.Q.U.I.D.

What will happen when 8 people stop being strangers and start being part of a marketing ploy in which they become a functioning mega unit that controls a robotic Kraken on the internet? Honestly, Old Spice doesn't know which is exactly why we spent ten weeks building one in our medium security lab down in Brazil. Join us on May 19th-21st. Agency: Wieden + Kennedy, Portland.