AHM: Physio

ahm and Clemenger BBDO Melbourne have launched a new campaign that offers people health insurance they might actually use, in the first brand work released since ahm's recent appointment of the agency. In a category often crowded with aspirations of perfect health and fitness, the campaign takes a refreshingly honest approach. It paints a picture of the everyday scenarios that result in the need for health insurance and introduces a new suite of ahm"covers" to match.