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Home and Contents Insurance: Food

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AA Insurance (AAI) by their very name are known for expertise in car insurance. No matter how many times they’ve told consumers they do home and contents insurance, the message is just not getting across.We needed to tell people that we do Home & Contents in a way that can't be ignored. We know consumers don't care about Insurance, so we use their favourite distractions that they do care about to talk about Home & Contents Insurance.Agency:DDB, New Zealand
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Head of Marketing and Communications - Richard Park

Brand, Sponsorship & Acquisition Manager - Melodie Vickars

Marketing Specialist - Josh Thomson

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