Outdoor ad: MPAN: The Unmissables

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CASE STUDY: With over 2,000 long term missing person cold cases in Australia, our challenge was to help families of the missing reignite public interest in the search. Police can't do anything without a lead, so the help of the public is the only hope these desperate families have. The Unmissables uses an online platform to connect the families of long term missing people with volunteer writers and artists to create reimagined missing persons' posters. The Unmissables replaced vital statistics with personal stories, grainy photocopies with stunning, emotive, memorable portraits, hopelessness with hope. Agency: whiteGrey

Category Charities & appeals
URL http://www.theunmissables.com.au
Client MPAN
Agency whiteGREY
Country Australia
Uploaded 23 May, 2017

Other credits

Chief Creative Officer – Michael Knox

Executive Creative Director, Melbourne – Anthony Moss

Associate Creative Director / Writer – Sally Richmond

Associate Creative Director / Art Director – Lauren Doolan

Managing Director, Melbourne – Claudia McInerney

National Planning Director – Danish Chan

Account Director – Catherine David

Account Manager – Casey Nguyen

Agency Producer – Katie Wellbelove

Editor – Leigh Cooke, Glass Case Productions

Digital Producer – Nicolas Brosse, Matt Knight

Digital Developer – Jono Casley, Simon Codrington

Designer – Renee Luri

Social and Digital Manager – Belle Thompson

Director/DOP – Max Walter

MPAN Founder and Director – Loren O’Keefe

MPAN: The Unmissables

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MPAN: The Unmissables

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