Johnnie Walker: Keep Walking: Xyza Bacani

Johnnie Walker inspires personal progress by shining a light on those who make a difference in the world. But how could the brand bring their philosophy to the Philippines, where local alcohol advertising still objectified women?
To launch the campaign, Johnnie Walker Philippines created 'Keep Walking Xyza Bacani,' a film about a domestic helper who overcame poverty to become a world-renowned photographer. The film recognised Xyza's achievements and launched on National Heroes Day of 2016. By doing so, it inspired a new definition of women portrayed in alcohol advertising.