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AAMI SmartPlates: AAMI SmartPlates


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AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analysed and individual driving lessons are tailored and shared with parents to reduce the risk of accidents caused by inexperience. Agency: Ogilvy, Melbourne
Credits Other credits

Agency Credits - Ogilvy Melbourne

Creative Team

Executive Creative Director - David Ponce de Leon

Senior Art Director - Karsten Jurkschat

Senior Copywriter - Alex Little

Account Service team

CEO - David Fox

Head of Strategy - Gavin McMillan

Managing Partner - Michael McEwan

Group Account Director - Belinda Danks-Woodley, Sarah Bailey

Account Director - Belinda Bassingthwaighte

Account Manager - Jessica McColl

Digital Development Team

National Head of Digital - Jason Davey

Head of Digital - Alistair Bruyns

Technical Director - Josh Bondy, Tim Chapman

Senior Digital Project Manager - Alex McNeilly

UX Director - Gina Hughes

Design Team

Digital Art Director - Mark Tompkins

Senior Digital Designer / UX Designer - Rani Shabtai

Senior Designer - Jesse Steinfort



Agency Credits - Ogilvy PR

Public Relations Team

Associate Director - Kate Aurel-Smith

Senior Account Director - Bronte Tarn-Weir

Account Manager - Sonia Heng

Account Executive - April Gore



Client credits:

Project Team

Project Lead - Lauren Shepherd

Project Manager - Alok Pandit

Digital Self Service Specialist - Andrew Muir

Technical Team - Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La

Marketing Team

EGM Brand and Marketing - Kristi Woolrych

Head of Brand and Marketing - Tim Hernadi

EM, AAMI Brand and Marketing - Michelle Martinis

AAMI Marketing team - Michelle Martinis, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela Grogan, Anthony Russell

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