Johnson & Johnson: Finger-Tut

Johnson & Johnson launched the Band-Aid “Kaiteki-Plus” (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product’s effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned “finger-tutter”, he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn’t ask for a more dynamic product demo. Agency: BBDO Japan.