Mazda: Mazda BT-50 It's a ute. Utilise it.

In this nation of boat owners, campers, and do-it-yourselfers, even the most urban of Kiwis can find a ute useful. This new campaign by 99 for Mazda's iconic BT-50 launches with the aim to move beyond the common perception that a ute is only a tradie's vehicle. The campaign has kicked off with a 30-second TV spot featuring a couple of blokes borrowing the BT-50, taking a tiki tour while doing things for themselves and others. 99 cast comedian Jesse Griffin and actor Tammy Davis (of Outrageous Fortune fame) and had them improvise all of their lines during the production. A 60-second version is also delivered through digital channels.