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Livraria Cultura: Load your imagination: 1984

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Arcos has created in partnership with Livraria Cultura a series of ads that explore the Kobo eReader. The pieces feature illustrated scenes of famous literary titles with their main characters represented by the "Loading" symbol.The idea is to show that just like a physical book, ebooks also have the ability to make us exercise our imagination, helping to create our own version of the story.

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