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Top 6: June 14th 2017
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Donations: Warm Clothes Also Save Lives, 1

Top 6: June 14th 2017
"Warm clothes also save lives" is the concept of the campaign created by WMcCann for The Salvation Army. The assets created for print, digital and OOH show a fire extinguisher and a swimming float made of materials used in warm clothes. After all, just like these objects, the solidarity to donate in the coldest time of the year can also save lives. To donate to The Salvation Army, you just need to call 4003-2299 and provide the address for pickup service.
Credits Other credits

Accounts: Ricardo Andrez, Caio Amaral, Vivian Cecchi y Camila Bonilha

Media: Ana Beatriz Martini, Camila Antognoli, Andrea Caldeira y Mariana Navarro

Production: Marcelo Hack y Ana Bandarra

Illustration: Estúdio Ícone

Image: Ciro Sollero

PM: Jaqueline Travaglin, Julia Soares, Erika Casal y Mylena Moraes

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