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Top 6: June 21st 2017
Interactive
Mercedes: 4MATIC Adaptive BookTop 6: June 21st 2017
4MATIC is the most advance all-wheel drive system, adapting the car to a person's context whatever it might be. Mercedes needed to communicate such technology in a way that felt personal and relevant, reflecting the current conditions of everyone we reached. So we partnered with Google and, after months of coding, Gruppo Roncaglia, Rome created the 4Matic Adaptive Story. The first story that automatically adapts the narrative and visual elements to the reader's context, just like 4MATIC does. Agency: Gruppo Roncaglia, Rome.
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