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UN Women: S/He Will Win Today!
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Georgia is a small country with a big gender equality problem. The thing is though, that the Georgian language does not have any gender-specific pronouns, so while people may remain prejudiced, the language itself does not discriminate. Rugby is the most popular sport among Georgians, and while we hear a lot about our National Rugby Team, Georgian female rugby team is just as (if not more) successful and acknowledged. With this social TVC, we wanted to draw on that insight and demonstrate, that while many may think of men when they hear specific adjectives, it is possible, and real, for women to be equally strong, fast and determined to win.Agency: McCann Tbilisi
Client: UN Women Related
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