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adidas Rugby 2007 World Cup Viral: Dan's Back Yard

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Hopefully this piece shows that Dan Carter, the All Blacks, and adidas believe that if you work hard enough, believe in yourself and have others believe in you then anything is achievable. It’s not impossible to start by playing in the back garden and end up at the World Cup. And who knows, maybe even winning it?
Says copywriter, Nick Marzano: “Whilst shooting the Dan Carter sequence in Southbridge, Dan’s parents invited us to their house a couple of streets away from the ground to have some lemonade and check out the posts and field his Dad had built for Dan to practice on when he was a boy. Because the main crew needed to go on and shoot Richie McCaw in Kurow, Stuart and I decided that we would split up and I should take a couple of the cameramen from Documentary crew and shoot Dan showing us around. We shot the whole spot in 30 minutes, it was totally unscripted apart form a couple of scribbles on a scrap of paper, just Dan and his Dad at home in the backyard, having a kick around, a good laugh and talking about old times”
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Editor: Peter Warren

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