Interactive ad: Seem: The Family Way

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Top 6: July 5th 2017

Seem was developed based on nearly 200 clinical trials conducted under the supervision of infertility treatment specialists. Seem's microscopic lens captures the image of sperms that are too small to see with the naked eye, and outputs it as a video image, which will be automatically analyzed by a pre-installed program on a smartphone to display the data of sperm concentration and motility. In order to communicate Seem's user benefit, i.e. reduction in the duration, cost, and stress of infertility treatment achieved by men's early participation, we uploaded a documentary movie showing the stories of multiple couples. At product launch, we assigned Amazon and a major electronics retailer’s e-commerce site as the main sales outlets, to allow the target an easy access. We also encouraged local governments and municipalities threatened by declining population and birthrate to utilize Seem and strengthen their financial support to male infertility treatment.