Kein & Aber: Trumping For Love

Walker Zurich has drawn upon the latest developments in Trump’s saga with the US senate in order to create a satiric print ad promoting Kein & Aber’s bestseller, The Decision Book: 50 Models for Strategic Thinking. The double-page ad, which ran in the conservative FAZ (Frankfurter Allgemeine Zeitung), aims to highlight the usefulness of the little black book as an aid to making good decisions and keeping a cool head in tough situations. The creative follows on from the success of Walker’s previous “What to say and what to avoid saying during sex” ad, released in 2008, was picked up on social media as well as Germany’s and Switzerland’s most widely read newspapers, including Bild.de, Süddeutsche Zeitung and Blick. Since the ad’s publication, the book has climbed the charts at a rapid pace; selling over 600,000 copies worldwide to become the most successful Kein & Aber book to date.