Tv
Tilda Steamed Basmati Rice: Indian Mum
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This TV spot out of Ogilvy, London is the first for Tilda in four years and is part of a multimedia campaign to drive re-appraisal of the brand by quality conscious consumers. The TV spot sees an Indian distraught and upset that her son has started to cook his basmati rice in the microwave. She is seen sitting on her sofa in utter disbelief that he has shunned her Basmati rice as well as the family values and tradition, and instead he has chosen to embrace Tilda Steamed Basmati. Evidently the new microwaveable rice tastes no different to his mother’s, and it can be made in just two minutes.
- Category Food
- URL Unknown
- Client Tilda
- Agency Ogilvy UK
- Production Academy Films
- Country United Kingdom
- Uploaded 25 September, 2007
- Director
Tony Barry - Executive Creative Director
Malcolm Poynton - Creative Director
Justin Barnes & Ben Callis - Art Director
Charlotte Lawrence
Account Director : Mike Taylor
Planning Partner : Nick Baker
