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TV

MLA: The Greatest Meat On Earth


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Created by The Monkeys, the foot-tapping spot starts off in a local butcher shop and cuts to famous landmarks across Australia and around the world to show how a customer’s request for 'just' a rump steak fails to do justice to the greatness of Beef.The online piece includes appearances from Aussies who embody greatness, legendary cricket commentator Bill Lawry, award-winning actor Kate Ritchie and Olympic gold medallist, Liesel Jones.
Credits Other credits

Agency: The Monkeys

Content Director: Samantha Heckendorf

Content Manager: Bec Barnier

Integrated Producer: Tanith Williamson

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