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Layton Series Mystery Game: Katrielle and the Millionaires' Conspiracy
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The"Layton"mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big or, rather, something small. In its newest ad, Mistress created an adorably sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just 3 weeks. The spot will be released globally in over 4 languages, with placements both on television and online. It lands amidst a broader social media campaign created by Mistress that has reignited fans’ passions about the series leading up to the game's release.
Strategist, Partner: Christian Jacobson |
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