Jose Cuervo: Jose Cuervo Fountain

CP+B LA helped Jose Cuervo celebrate National Tequila Day and take what could have been a boring day to the next level of intensity by transforming water into tequila. The agency replaced water fountains in public spaces around Los Angeles with Cuervo Silver. Brave passersby can grab an intense sip of chilled tequila from a typical public drinking fountain at LA landmark Hollywood & Highland, a European-style garden fountain on the outdoor terrace of iconic hangout The Abbey, and another drinking fountain on the Venice Beach Boardwalk. Of course, all participants needed to show proof of legal drinking age.