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Top 6: August 2nd 2017
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smart fortwo: Smart Needle - London
Top 6: August 2nd 2017
With its tiny size and turning circle, when you want to weave your way through a busy city, you can't choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can't.Agency: BBDO
Account Director: Steffen Günther; Junior Account Manager: Caspar Pongs; Agency Producer: Allison Markert; Art Buying: Eva à Wengen |
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