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Top 6: August 9th 2017

Volkswagen: The Blind Photographer And The New Arteon

The Blind Photographer And The New Arteon
Top 6: August 9th 2017
Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.
Credits Other credits

Group Head Digital: Dirk Lanio

Creative Direction Digital: Julijus Rebic & Roman Jonsson

Etat Direktion Digital: Ina Croissier

Head of TV: Axel Doepner

Art Buying: Garnet Matthiesen, Anusha Atreya

Strategieteam: Oliver Waldmann, Valerie Gast

Regie: TJ O’Grady Peyton

Musik: BLUT Hamburg

Fotoproduktion: WIDE Production Hamburg

Social Media Fotograf: David Daub c/o Wildfox running

Fotograf Artwork: Pete Eckert

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