Secret Escapes: Ambush

Droga5 London has created a dramatic campaign for Secret Escapes, the members-only flash-sale site for four and five-star hotels and holidays, to reinforce their ‘Luxury Travel for Less’ positioning. The campaign marks Droga5 London's first work for the brand since winning the account earlier this year. It comprises of three separate films set in beautiful holiday locations, where two strangers sitting next to each other discuss how lucky they are to be there. Starting with the line, “I shouldn't even be here,” people regale their tales of overcoming adversity, from fighting to the death with a wolf, getting rescued after being captured by pirates and being wrongfully imprisoned. The holiday makers listening to these stories then vehemently agree that they shouldn't be in their luxurious situation either, but they are with up to 70% off at Secret Escapes.