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Bud Light: Bottle
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Today, Bud Light via Wieden + Kennedy, New York, is rolling out new marketing to address the common misperception many have about its light beer, it is often viewed as the underdog in beer circles, despite selling more than 20,000 Bud Lights every minute, each day throughout the year in the U.S. In the spots, Bud Light reinforces the dedication to making sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.
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