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Top 6: August 16th 2017

Nike: Smile

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Top 6: August 16th 2017
As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike's new film 'Smile' celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile. A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems. Today, we celebrate Mo. 'Smile' was created by Wieden + Kennedy London, directed by Mark Zibert and produced by Rogue films.
Credits Other credits

Group Account Director: Ryan Fisher

Account Director: Sophy Woltman

Account Manager: Sophie Lake

Head of Planning: Paul Colman

Planner: Paula Bloodworth

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