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San Remo Pulse Pasta: Pasta that loves you back - Pulse Pasta Penne

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San Remo has launched a campaign to introduce a new variety of pasta to consumers. Rather than traditional wheat flour, Pulse Pasta is made from Peas, Lentils, Chickpeas and Borlotti beans. It therefore has some advantages over traditional pasta for those who are looking for higher proteins, reduced carbohydrates and more dietary fibre. However the campaign uses television and digital elements to focus on appetite appeal. Steam emanating from the food morphs into a heart shape to imply the pasta is delicious but also the perceived health benefits from including Pulse Pasta in your diet. Put simply, this pasta loves you back.

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