Narcos Season 3: The White Countdown Day, 1

For Netfix original series Narcos' season 3 international launch Ubi Bene, France created an outdoor ad in Paris named 'The White Countdown.' They transformed the Champs-Elysees Avenue advertising columns into giant hourglasses filled with "cocaine", creating a physical count down for fans in the last couple of days before the world release of Narcos season 3 episodes.