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Renault Sport Formula One: 40 years of Passion

When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary – but unstable - turbo-charged engine. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname “Yellow Teapot” as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. But Renault kept on working…and finally won its first GP only two years after.
As a testimony of its history made out of passion and perseverance, Renault have decided to create the 2017 Yellow Teapot. A real teapot, inspired by the RS01 & RS17 design, that will become the official teapot of the Renault Formula One team, transforming each sip into a sip of pride. The teapot will also equip the kitchens of the Atelier Renault restaurant on the Champs-Elysées, and a first limited edition of 40 teapots, will be sold to the general public at the Atelier and on at Renault online shop.
Credits Other credits

Advertiser managers :

Arnaud Delebecque

Andreea Culcea

Xavier Hourdeau

Nathalie Fiancette



3D : Pierrick Lamoureux

Agency : Adrien Dumont, Domitille Bouvier, Grégoire Bautier, Lisa Wey



Case Production :

Director : Masato Rieser

Sound Producer : Fabien Cornec

Production House : Prodigious

3D Production : Audrey Lagnous, Mathieu Gérard, Nicolas Bossu

Producers : Manuel Henoque, Romain Guilbert, Melissa Adali, Sarah Vavasseur

Post-production : Solveig Pastor, Tara Galy Nadal

3D Post-production : Matthieu Royer (Prodigious) / Fanny Bilani, Arthur Paux, Olivier Zibret, Benoit Messager, Mathieu Destrade et Stephen Plongeon (Reepost)



Visual Production :

Agencies : Publicis Conseil, 4uatre

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