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Remember A Charity: Wonderful Will

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Remember A Charity begins its 2017 Awareness Week campaign (11-17th September) with the launch of Last Pirate FM, a new pirate radio station that is travelling the nation, hosted by legendary pirate DJ Emperor Rosko. Created by Atomic London and produced by Wisebuddah, the campaign is designed to raise awareness for Remember A Charity In Your Will Week, targeting the baby boomer generation who lived through the golden era of the sixties. Gifts left in Wills are often the most important source of funding for charities, and the challenge for Remember A Charity is to innovate and increase awareness year-on-year by talking about legacies in a different way, to end their status as a taboo subject. Coinciding with the 50th anniversary of the Marine Offences Act this year, Last Pirate FM will help this generation relive that revolutionary decade by emulating the glory days of pirate radio stations and inspiring them to ‘have their say on the world they would like to pass on’ once again. This empowered audience is no stranger to influencing the future; they stopped the war, campaigned for human rights, demanded equality, reinvented fashion, invented pop culture, changed the face of music and the world, and of course listened to pirate radio in their millions. To launch the campaign, Emperor Rosko will be back on familiar ground / water and bringing his message to the heart of London aboard a recreation of Radio Caroline’s ‘Ross Revenge’, which will sail down the Thames with Rosko waving the Last Pirate FM flag.
Credits Other credits

Planning Partner: Richard Hill

Group Account Director: Will Frew

Account Director: Jess Feltham

PR Agency: Frank PR

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