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NFL: Hope


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The National Football League (NFL) today unveiled a new multi-platform brand campaign to kick off the new season. The campaign via Grey New York – 'Let the Show Begin' – showcases the unrivaled entertainment experience that is NFL football. The campaign features a series of opening title sequences, similar to those of popular television shows, which depict how each snap of the ball brings more drama and suspense than any piece of programming that currently airs today. Movie-style posters, teaser trailers and behind the scenes footage will also appear on social media, allowing fans to experience the campaign in a variety of different ways.
Credits Other credits

Project Director: Hank Romero

EVP/Global Account Director: Brian Weston

SVP/Account Director: Courtney Berry

Senior Account Executive: Lucy Hallowell

Assistant Account Executive: Michael Jones

Executive Strategy Director: Tony Lederer

Senior Planner: Nicolas Pilaprat

Senior Planner: Ben Michaels

Content Strategist: Bryce Mathias

Live Action Producer: Richard Weager 

Production Designer:  Shel Greb

Post Production

Design Studio:  Elastic

Creative Director: Paul Mitchell & Lisa Bolan

Designer(s): James Levy, Nadia Tzuo

Producer: Lee Buckley / Heather Johann

Executive Producer: Luke Colson 

Head of Production: Kate Berry 

Managing Directors: Linda Carlson & Jennifer Sofio Hall 

VFX Supervisor / 2D Lead: Maciek Sokalski

CG Supervisor / 3D Lead:  Andrew Romatz

3D Artists:  Ian Ruhfass

2D Artists: Elliot Brennan, Brinton Jaecks

Roto Artists:  Tiffany Germann

Color

Colorist: Paul Yacono 

Color Assistant: Chris Riley

Color Producer: Jenny Bright

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