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NFL: Hope
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The National Football League (NFL) today unveiled a new multi-platform brand campaign to kick off the new season. The campaign via Grey New York – 'Let the Show Begin' – showcases the unrivaled entertainment experience that is NFL football. The campaign features a series of opening title sequences, similar to those of popular television shows, which depict how each snap of the ball brings more drama and suspense than any piece of programming that currently airs today. Movie-style posters, teaser trailers and behind the scenes footage will also appear on social media, allowing fans to experience the campaign in a variety of different ways.
Project Director: Hank Romero Related
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