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24 Sèvres: Where Fashion Comes to Life

Where Fashion Comes to Life
Fred & Farid, New York has created this film for 24 Sevres which highlights the two narrative foundations of the 24 Sevres brand, Paris and Le Bon Marche. Set at night in the deserted store, and progressing into the streets of the City of Lights, the narrative takes the viewer on a journey that celebrates the very mission statement 24 S'vres seeks to fulfil: to bring Parisian style (and the mystique that surrounds it) to the world, anchored by Le Bon Marche, the institution that continues to attract and fascinate at home and abroad.
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Brand Supervisors: Eric Goguey, Julien Malhomme, Sidney Biolley

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