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Web Film

State Farm: Apology

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It wouldn’t be a new football season if State Farm didn’t launch another round of creative featuring Aaron Rodgers and Clay Matthews. The new work created for the 2017/2018 season shows that State Farm understands they aren’t just insuring consumers’ things; they are protecting people’s most treasured possessions.

Created by DDB Chicago as part of the “Here to Help Life Go Right” communications platform, the 2017 Football campaign doesn’t simply focus on selling insurance products. Rather, the creative demonstrates that State Farm understands the real importance of what people are insuring by highlighting the unique role those items play when it comes to the game they love—whether that’s the memories they have with them, or the effort it took to get them, they all have a personal backstory.
State Farm’s 2017 Football campaign kicked off nationally with a new :30 second video. “Together,” features Aaron and his dog recalling the memories they’ve shared together after Clay has a mishap with a drone and Aaron’s truck.

An integrated, multiplatform campaign, State Farm’s 2017 Football is running across online video platforms, social media, display, national terrestrial and streaming radio. Additional support will be provided through onsite activations and digital and broadcast sponsorships.
Credits Other credits

State Farm 2017 Football: Creative Credits


Ari Weiss, Chief Creative Officer, DDB North America

John Maxham, Chief Creative Officer, DDB Chicago

Mel Routhier, Group Creative Director

John Hayes, Group Creative Director

Brian Culp, Creative Director, Art Director

Katie Bero, Creative Director, Copywriter

Ryan Carter, Associate Creative Director, Art Director

Jackie Virgilio, Associate Creative Director, Copywriter

Diane Jackson, Chief Production Officer

Scott Kemper, Executive Producer

Zoe Grubbe, Production Manager

Linda Bres, Music Production Manager

Ben Gladstone, Group Account Director

Veronica Zamiar, Account Director

Oliver Glenn, Account Supervisor

Jesse Bayer, Group Strategy Director

PRODUCTION COMPANY: Tool of North America

Erich Joiner, Director

Mary Church, Executive Producer

Leslie Owen, Producer

Oliver Fuselier, Managing Partner

EDITORIAL: Beast Editorial

Peter Hullinger, Executive Producer

Joanna Woods, Producer

Lauren Roth, Producer

John Dingfield, Broadcast Editor

Mark Sheridan, Social Editor

AUDIO POST: The Studio

Nicholas Papaleo, Audio Engineer

Stacey Simcik, Studio Manager


Carl Phillips, Executive Producer

Natalie Ksiazek, Producer

Udesh Chetty, 2D Lead

Alison Bloom, 2D Artist

Matt Osborne, Colorist

Liza Kerlin, Color Producer

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