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Timberland PRO: Words


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There are a lot of ways that work can be uncomfortable. So, Timberland PRO® is launching their new “Not Uncomfortable” campaign featuring their incredibly comfortable work gear, boots and shoes — gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments.
Other credits

Agency: The Martin Agency

Chief Creative Officer: Joe Alexander

Creative Director: Trent Patterson

Associate Creative Director: Alexander Zamiar

Associate Creative Director: Jonathan Richman

Executive Content Producer: Pamela Mahan

Associate Content Producer: Coleman Sweeney

Senior Production Business Manager: Kelly Clow

Business Affairs Coordinator: Juanita McInteer

Business Manager: Kim Leonard

Account Director: Michael Henry

Senior Planner: Adalie Reuter

Project Manager: Karen McEwen Gates

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