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University of Sydney: Unlearn

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Establishing itself as a thought leader with a re-imagined approach to undergraduate education, The University of Sydney has launched its new brand campaign, Unlearn, via The Monkeys. The new curriculum will be on offer from 2018 and represents the most significant change to education the University of Sydney has undertaken in a generation. The university's new model aims to better prepare graduates to succeed in a world where the careers and jobs of the future will be very different from today. The campaign demonstrates that while we've all been taught how to memorise facts and figures, not everyone has been taught how to unlearn - how to question the world, demolish social norms and rebuild new ones in their place. The campaign will run across online, print and outdoor.
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Finished Artist: Lucinda Hansen

Designer: Lauren Elliot

Group Content Director: Kelly Spence

Content Director: Shannon Duhig

Senior Content Manager: Tim Leathart

Senior Integrated Producer: Sally Lankshear

Head of Strategy: Michael Hogg

Communications Strategy Director: Gary Peace

Media: Rob Howes

Client: The University of Sydney

Director, Marketing and Communications & Chief Marketing Officer: Marian Theobald

Deputy Director, Marketing and Communications: Johanna Lowe

Head, Brand and Marketing Services: Kerry Capsanis

Project and Brand Manager: Pia McMorran

Project and Brand Manager: Jessie Carter

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