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Canadian Club & Dry: The Big Question

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In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign via The Monkeys, that asks Australians if they are over beer. Created by The Monkeys, 'The Big Question' carries on the brand's marketing strategy, Over Beer, which continues to see success as it enters its seventh year.
Other credits

Client: Beam Suntory

Marketing Director: Trent Chapman

Marketing Manager: Tiffany Madsen

Brand Manager: Kristy Rathborne

Assistant Brand Manager: Michaela Lloyd Jones

Creative Agency: The Monkeys

Founder/CCO: Scott Nowell

Creative Director: Scott Dettrick

Senior Copywriter: Andrew Fraser

Managing Director: Matt Michael

Group Content Director: Humphrey Taylor

Content Director: Sam Wallace

Content Manager: Bec Barnier

Head of Production: Thea Carone

Senior Producer: Jade Rodriguez

Head of Planning: Michael Hogg

Strategic Planner: Laura McRae

Production Company: The Sweet Shop

Director: Nick Kelly

Executive Producer: Edward Pontifex & Loren Bradley

DOP: Stefan Duscio

Managing Director: Wilf Sweetland

Post Production: The Editors

Editor: Stuart Morley

Music: SongZu

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