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Heineken: The Chase

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The new Heineken UCL campaign via Publicis Milano, conveys that a UCL match is a blockbuster show worth watching as It is an unpredictable story that is written live by the best players in the world. There are 3 TV spots in which a particular football player lives again one of his memorable UEFA Champions League moments as a player, but now through cinema lens. Ronaldinho Gaúcho is in dystopian future trying to survive from his opponents.
Credits Other credits

Head of TV: Silvia Cattaneo

Worldwide Account Director: David Pagnoni

Account Manager: Fabiola Miccone

Line Producer: Alicia Richards

Production Manager: Nicola Dempsey

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