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Guinness: The Compton Cowboys


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A new Guinness advertising campaign via AMV BBDO, London, portraying the story of 'The Compton Cowboys', will air for the first time in the UK today. The new release is the next chapter of the iconic 'Made of More' series, which champions real people who have shown unexpected character to enrich the world around them. 'The Compton Cowboys' tells the story of an extraordinary group of men living in Compton, LA, a city often known for gangs and violence. From Sapeurs and John Hammond, to our rugby ads, Guinness continues to celebrate ordinary people from around the world, who choose to act with extraordinary integrity and character.
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Social Creatives: Julia Merino, Scarlett Montanero

Agency Planner: David Edwards, Lisa Stoney

Agency Account Man: Michael Pring, Tessa Brisbane, Sam Ayre, Luke Hickey

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