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Sleek MakeUP: My Face, My Rules


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Forsman & Bodenfors presents its first global campaign for cosmetic brand Sleek MakeUP joins forces with its own followers to show the real side of makeup and put an end to makeup shaming. The world of makeup is not just about products, techniques and styles. Being exposed to makeup shaming from people you know or strangers in the streets is also a reality for many.
An everyday experience, portrayed in this new campaign from Sleek MakeUP.
Credits Other credits

Account Director Viktoria Wallner

Account Manager Kristina Wilmar

Designer Michelle Christiansen

PR Strategist Maja Bredberg

PR Assistant Haisam Mohammed, Ikrah Ferdaus Researcher Amelie SandstroĢˆm

Music Supervisor Jenny Ring

Social Media Specialist Sebastian Nowacki

Music T.V.O.D Feat. Lowell

Editor Andreas Arvidsson Photography: Cecy Young

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